That was almost too upsetting to watch. When the folks overs at Mashable came across the video, they were so disturbed by the bag's pathetic contents that they reached out to the chip's brand Waitrose, to try and find out what the hell happened. Waitrose told Mashable, "We’re sorry for the disappointment and will be looking into what happened to the crisp's friends to make sure it doesn’t happen again." Okay, to be totally honest, we can't stay mad at anyone who anthropomorphizes food, but this is still a travesty. Our thoughts are with Abbott and that poor guy in the video for what they had to go through. We hope they found a more fulfilling snack elsewhere.