Constant innovation. It's a well-known motto of the pizza industry.
Oh wait. It's not. But with the recent influx of pizza news, it kind of feels like it is. And now Pizza Hut has up and changed the game completely.
Introducing the sneakers that double as pizza-ordering devices.
Before we give you more information on this wonder-shoe, we want to first assure you that these shoes are real. The Shoe Surgeon, a custom sneaker maker in Los Angeles, has made 64 pairs of these "Pie Tops" to commemorate the 64 teams who will make it into the NCAA March Madness college basketball tournament.
These highly exclusive kicks will be given to "influencers and people in the media," according to AdWeek. However, fans of Pizza Hut may also have a chance to win a few pairs as well, although there are no details yet as to how.
As for how the shoe works, it's pretty user-friendly. When you find yourself craving a pie, you just push the button on the tongue of the right sneaker. That triggers the Pie Tops mobile app to order the pizza for you. The shoes are connected to your phone via Bluetooth.
As for what toppings you want on your pie, that's all changed in the app. It's also were you can alter how easy it is to order with your shoe so that you don't fall victim to accidental ordering.
These smart shoes are definitely unnecessary, as we live in a world where we can already order anything and everything from a phone or computer. But we also can't deny that Pie Tops are pretty dang cool. Now someone just needs to make a version incorporating Amazon Dash Buttons, and we'll be all set.Topics: Advertising, Conversations, Photography, pizza, Pizza Hut, Fashion, Sports, Tech, Watercooler
Image: pizza hut/twitter