, all proceeds from hat sales will be donated to the ACLU.
This story was originally published on February 13, 2017.
There's been a recurring theme at New York Fashion Week this season: As soon as the lights dim on the runway, we've started asking ourselves, "How will this designer address [insert political issue, ranging from the immigration ban, the defunding of Planned Parenthood, or other executive order, here]?" Many labels' fall '17 collections tackled politics in one way or another, by way of white bandanas, pink pins, or feminist T-shirts. Dao-Yi Chow and Maxwell Osbourne of Public School took a more pointed approach, sending a message to (or about) the new administration by appropriating one of its most recognizable emblems.
Public School's fall '17 runway opened with a model wearing a bright red cap that read "Make America New York" — a play, of course, on President Trump's "Make America Great Again" campaign hats, with a "coastal elite" twist. The number "44 1/2" was stitched on the side.
The brand isn't even the first fashion player to offer an alternative to the "MAGA" merch: Fashionista created "Make Fashion Week Great Again" caps last season — before Trump was elected. At Public School, though, the message was much more politically charged. A handful of models donned the caps (or a cropped sweatshirt version of the graphic) on the runway, as did
backstage. The brand also printed its timely slogan, "We Need Leaders," on the back of hoodies presented as part of its fall '17 collection.
A representative for Public School confirmed to Refinery29 that the hats were only made for the show, but the brand is now making moves to actually have them produced.