The ad went viral earlier this week when Muireann O’Connell, an Irish radio personality, shared a photo on Twitter and garnered nearly 8,000 retweets and over 15,000 likes within less than 24 hours.
that the models themselves aren’t to blame. “Can I just say, this has nothing to with the models. It's the marketeers that have distorted their image & fucked up." Unsurprisingly, others followed suit by condemning the ad on social media – often in amusing ways, as the Internet does.
Can i just say, this is nothing to with the models. It's the marketeers that have distorted their image & fucked up.— Muireann O'Connell (@MuireannO_C) February 28, 2017
Others took the opportunity to make a serious point about the societal pressures on women regarding weight and thinness, which are at odds with messaging that tells us to love one's own size and body type (especially when that urging is coming from a fashion retailer).