What's This?Nike finally extends their sizing.
Way more women will be able to comfortably and stylishly head out for a jog or kick a ball around if Nike has anything to say about it.
The athletic brand launched a plus-size clothing line with new sizes 1X through 3X on more than 200 products, including athletic shirts, pants, shorts and jackets. New sports bras will go up to size 38E. Finally.
Strong is indeed beautiful.
Women have been clamoring for more "extended" sizing for years. When Nike posted a plus-size model sporting exercise gear on the Nike Women's Instagram in July 2016 everyone thought the new sizing was imminent. But then it never came — until now.
Plus-size women have had to fight the assumption that they don't exercise or need good workout clothes. False.
As Helen Boucher, Nike's vice president of women's training apparel said in a statement about the new line, "Strong is the keyword for us; size doesn’t matter."
It's all about Fitness.
The new line already has fans eager to shop in sizes that actually work with their bodies.
These ladies are about to crush their workouts.
But there's still space for other athletic wear companies to catch up, as the women of the internet are quick to point out.Topics: athletic, Business, Fashion, Nike, plus-size, Social Good, women, Health & Fitness