Waterstones boss defends unbranded branches

Waterstones boss defends unbranded branches
Waterstones boss defends unbranded branches

Bookselling giant Waterstones has set up three stores that scarcely feature their brand, instead having such titles as Southwold Books, giving the appearance of an independent store.

Chief executive of Waterstones, James Daunt, tells the Today programme "if you wish to enhance a high street you need to act as an independent".

BBC

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