Michael Kors Collection: Authentically Unauthentic

MICHAEL KORS likes to give women what they want when it comes to his eponymous labels – who doesn’t like to feel “Sexy, sporty and glam” (the three pillars of his beauty collection) at all times after all? But for his autumn/winter 2017 ready-to-wear collection he has gone one step further and introduced the “Schmoo”.





The Schmoo looks like a jumper and feels like a jumper, but is in fact designed solely to be draped over the shoulders with a preppy-meets-borrowed-from-the-boys nonchalance. Oh, and it has no head hole – did we mention that? It’s authentically unauthentic – or as Kors himself puts it: "It's like a child's security blanked. A kid would call it a shmoo or something, but this is for a glamorous adult."

But “Why?” you may ask. "So many girls in my office wear their coats over the shoulders only," explained Kors, "and then their coats fall off."





He hasn’t stopped there. Not content with creating only one style savvy takeaway, he has created a coat that in lieu of pockets has holes, meaning the wearer can grip onto the piece when wearing it draped over their shoulders, rather than, well, wearing it as a coat. It caters to the growing number of women that “shrobe”, according to Kors – the trend that arrived around the same time as Normcore and sees traditional cover-up conventions spurned in favour of insouciant style.

Chic? Yes. Fabulous? Absolutely, just be advised to pack a spare sweater and maybe a pair of gloves in case those New York winds pick up.


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