Agent Provocateur Bought By Sports Direct

BRITISH lingerie label Agent Provocateur has been bought by Sports Direct owner Mike Ashley. The sale, rumoured earlier this week, was confirmed this afternoon in a statement from the brand.



The company entered administration, but was sold in a so-called "pre-pack" deal before an administrator had been appointed. It is thought that Ashley paid around £25 million for the company - which was founded in the Nineties by Vivienne Westwood's son Joseph Corré and his then-wife Serena Rees.Agent Provocateur Welcomes Seasoned CEO

Agent Provocateur Welcomes Seasoned CEO


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