Sometimes, a snarky remark warrants an equally snarky response. (Just take the piping hot burns served up by Lush and Wendy's recently, all in good fun.) But the latest company to clap back at customers found itself in serious hot water when the "jokes" went a little too far. It all started when makeup brand Z Palette promoted its new product, Z Potter, a heated machine that de-pots eyeshadows for you. Users commented on the post, which is now deleted, complaining about the steep $85 price tag. What resulted was a series of odd replies from Z Palette, that veered into serious bullying territory. Among them: "It's not that it's expensive, it's that you can't afford it," and, "You look like a cheap date, but we're not messing with you."