Dozens of Chinese firms apply to use ‘Ivanka’ as their trademark

Dozens of Chinese firms apply to use ‘Ivanka’ as their trademark
Dozens of Chinese firms apply to use ‘Ivanka’ as their trademark

Meanwhile, Ivanka Trump's popularity has risen in China since she visited the Chinese embassy in Washington during the lunar New Year.

In addition to her English name, about 40 Chinese companies have used the Chinese characters of her name in their company registrations, according to the National Enterprise Credit Information Publicity System – an online resource that provides free information about companies to the public. Most of these companies are involved in cosmetics, clothing and underwear.

New York-based Ivanka Trump Marks LCC filed applications to use the name Ivanka for shoes and clothing in China in 2010 and was approved in 2012. In May last year, the company filed another seven applications for jewellery, bags and other products, according to the trademark office website.

According to a recent judicial interpretation by China's supreme court last month, companies are forbidden from using the names of public figures in their trademarks, which the top court say could "cause negative influence".

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