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Though there’s a special kicker. Fans are not only drawn to the cheeky menu, but the quality of the cream. While most ice creams offer 10 percent butterfat, Salt & Straw offers a whopping 17 percent. This also means the texture is creamier than the norm. Each flavor is also made in small 5-10 gallon batches, guaranteeing freshness. Salivating yet?
“We’ve had to search the world for a couple of ingredients,” including a corn syrup solid from Germany,” says Kim. “All of these things were expensive and scary, but we tried to build it into our business model.”
With patrons consistently waiting in lengthy lines outside of the shop for a fix, it seems their business model worked just right.