By Max Berlinger.
Mark Wednesday, March 1st, 2017 down in your calendars.
That's the day that adidas Originals by Alexander Wang unleashes its second drop onto the world. Unveiled late last year, the collection features playful riffs on adidas' iconic sporty styles — track jackets, track pants, shorts, and sneakers among them.
The two in-demand brands are using the Supreme method to release the latest goods, offering up small portions of the collection slowly and over time (this is the first one after the guerrilla style launch that took place after the designers show back in September). 14 of the total 84 pieces will be available at select stores on March 1st — Barneys (New York), Colette (Paris), Antonioli (Milan), Storm (Copenhagen), Dover Street Market (Ginza), Boon the Shop (Seoul) and Joyce (Hong Kong) — and they will get a wider release on the 4th, expanding to Alexander Wang and select adidas stores as well.
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Wang's pieces are unisex and take familiar Adidas brand signatures like three stripe detailing and trefoil logos and subverts them, to become, according to the release, "newly and defyingly symbolic." Sure. We'd say their just cool.
Newly symbolic or not, these are instantly covetable classics and you can bet your bottom dollar that all the cool kids will be wearing them this summer. Here are a few images of the Jeurgen Teller-shot campaign, starring Rocco Ritchie, Luke Storey, Chris Fernandez and Wang regulars Hanne Gaby Odiele, Binx Walton, Lexi Boling.
Wednesday is just around the corner, guys. Get ready.
This story originally appeared on GQ.
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