These 5 Brands Are the Secret to Your Favorite Instagrammers' Style

If you haven’t shown up at the office wearing the same outfit as a co-worker, have you really lived? Kidding, but when we all spend our weekends hitting the same go-to retailers like Zara, H&M, and Topshop, it’s nearly inevitable that you and someone you know might both grab the same runway dupe.

And though shopping big-name designers isn’t always (well, almost never) an option, somehow, the Instagrammers we all follow — bloggers, editors, and influencers alike — always seem to dodge that same ruffled shirt we’ve seen a million times, or they’re two months ahead on a trend that hasn’t filtered down to the fast-fashion stores yet. But if you look closely, they’re all wearing the same few brands, too — you just haven’t heard of them yet.

Ahead, find five brands fashion Instagrammers love, and see our top pieces from each.



Photos: Courtesy of Staud.



With on-point styling and a decent Instagram following, Staud is the L.A. brand you’ve probably seen on both Leandra Medine and that up-and-coming blogger whose name you keep forgetting. We highly recommend bookmarking the brand’s editorials when your own closet feels tired.

STAUD The Ken Turtleneck, $108, Staud; STAUD The Bissett Bag, $350, Staud.



Photos: Courtesy of Loeil.



Those knockoff Gucci shoes that fooled you? That faux fur that looks anything but? We can almost guarantee it came from LOÉIL.

LOEIL Doreen Sweater Set, $196, Loeil; LOEIL Sabbia Earring, $38, Loeil.



Photos: Courtesy of Style Nanda.



This Korean shop, which is a trove of hard-to-find gems like graphic tees and frilled blouses nobody else has, offers a bizarre 8% off of everything almost every day.

STYLENANDA Two-Button Plaid Lapel Jacket, $67, StyleNanda; STYLENANDA Round-Buckled Strap Bag, $42, StyleNanda.



Photos: Courtesy of Frankie Shop.


Frankie Shop

A grown-up off-shoot of Pixie Market, this Lower East Side shop is prime for discovering new brands that probably make your new favorite coat/sweater/bag/you-name-it.

THE FRANKIE SHOP Navy Angora Zip Sweater, $158, The Frankie Shop; RACHEL COMEY Brown Simone Mule, $390, The Frankie Shop.



Photos: Courtesy of W Concept.


W Concept

With innovative brands like Reiken Nen, Another A, and Noir, this way-ahead-of-the-curve retailer is a launching pad for Korean designers in the U.S.

KHANDER Stripe-Blocked Oversized Shirt, $198, W Concept; MOSTWM Unbalance Cutting Washing Jean, $98, W Concept.

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