"Our mission is to take the B.S. out of Bra Shopping and create a brand and experience women can’t live without," Jane Fisher, the brand's cofounder, tells Refinery29. "Imagine: no more sorting through over 300 options, no more unnecessary bedazzling and bows. Buying bras doesn’t have to feel like a TSA screening at airport security. We have created the easiest bra shopping experience, with free home try-ons, thoughtful designs, and fair prices.”
"After two years of research, focus groups, and collecting hundreds of bra dressing room horror stories, we built the simplest, most hassle-free experience possible," Jenna Kerner, its other cofounder, adds. "We nixed measuring tapes, 17-page surveys, and the hundreds of options. We provide thoughtful designs, fair prices, and free home try-ons, so that a woman can find her fit in the privacy of her home."
Click on to familiarize yourself with the brand, because once you do, we have a feeling you won't be returning back to those old bra habits ever again. And trust us, it's for the best.