General view showing the poster at House of Fraser in Cheltenham. (Photo: SWNS)More
A Calvin Klein ad has been removed from a store’s window after customers complained that the photo sexualizes children. Customers at House of Fraser in the United Kingdom has responded to concerns that the young model wearing a black bra and tugging at the strap was too youthful-looking to be posing in such a suggestive way.
Rachel Ashby told the Daily Mail that she spotted the campaign when shopping with her young daughter and friend and was shocked at the “offensive and irresponsible” advertisement. “While I realize it is likely she is probably of legal age to appear, the fact that she looks underage in terms of body shape and somewhat vulnerable facial expression combined with the fact that she is wearing very little and is adopting a strangely provocative pose means it could be deemed to sexualize children,” she said.
Her speaking up had immediate results; A House of Fraser spokeswoman confirmed to the Daily Mail that the Calvin Klein display has been pulled from stores.
The campaign’s face is a model who goes only by Lulu. She led the models down the runway at the recent Raf Simons for Calvin Klein show, prompting Vogue to describe her as a “fresh-faced newcomer.”
In a fashion world where youth is always trending, this isn’t the first time that an ad has been censored for alleged sexualization of a young person. A Miu Miu ad starring then-14-year-old Hailey Steinfeld was banned by the British Advertising Authority in 2011. Similarly under fire: A Prada ad of Mia Goth, who wasn’t only in a midriff baring top but sat by railroad tracks. Calvin Klein has also had its fair share of brushes with authority, including a banned ad of Lara Stone surrounded by men in 2010 for promoting rape.
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