If this sounds a bit like trading the runway for the stage, i.e. Carla Bruni, Caroline de Maigret, or Gisele Bundchen, who even had a single or two, you're on the right track. "My case is a lot more different today as I'm a musician and my role [in the industry] is completely different [than when I was a blogger]," she says of the transition. "I think that influencers in a way that share their vision on things and builds a connection with an audience based on their choices."
And while her career path may have shifted, her M.O. (thankfully) hasn't changed one bit: It's still all about style.
"I've always felt really comfortable in my own skin and made clothes my own," she says of her personal aesthetic. "I used to experiment so much as a kid as well. I love playing with clothes and being many women; I go from sexy to sporty to masculine and it makes me feel powerful. Fashion and music go together in so many ways. Whatever I express musically I express in my movements and what covers my body goes along with it. There needs to be synergy. It's another form of expression."
Her ultimate style secret, though, is avoiding "following" trends; sure, she may embrace some of them (for example, she says she's "obsessed with anything Balenciaga right now, because [she's] loving the new image"), but the key is to adapt them so they feel more you.
Now, how to put it into practice.
She makes maximalism her business, though it's more of a personal philosophy than a professional one. Here's how that translates in layman's-term: Dress up a band tee with a Chanel bag; make flats feel fancier by adding a printed coat; style a going out top with your favorite pair of corduroys. On paper, it may sound like the same styling tips being sold over and over again, but it's instead about having a thoughtful approach to how you organize your closet, how you get dressed each morning, or even how you approach buying new pieces.
photographed by Bella Howard; modeled by Patricia Manfield; makeup by Marcio Abraao for YSL Beauty; Photographed by Bella Howard.