This Best-Selling Collab is About To Restock

This Best-Selling Collab is About To Restock
This Best-Selling Collab is About To Restock
You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling like crazy. Watch this space to find out what everyone's buying, sign up for wait lists, and keep tabs on restocks.
If there’s been one good thing to come out of social media, it’s that it’s become a safe space for people to open up and share their stories. And if you follow Jen Gotch, the founder and chief creative officer of LA-based e-commerce site, you know she’s one of many public figures who keeps it real about anxiety and depression via her online persona. Sure, her feed (like many of ours) features a lot of cute tees and earrings, fun vacations, and selfies, but she also doesn’t shy away from sharing her own experience with mental illness.
And from this journey stemmed a collaboration that sold out like crazy — and is about to get restocked. Gotch teamed up with jewelry brand Iconery on necklaces that continue to promote her open dialogue about feelings and asking for help. Each nameplate necklace is 14K yellow gold vermeil and has an adjustable chain length, and all proceeds from both pieces — one reading “Anxiety” and one reading “Depression” — will go to Bring Change To Mind, a non-profit organization dedicated to ending the stigma and discrimination surrounding mental illness. Sure, the topics are still taboo, but both sharing on social media and even wearing your mental illness around your neck are just small ways we can all contribute to breaking down the stigma.

The first drop sold out in less than 12 hours, but the necklaces are being restocked on Monday, April 16, and this time by customer request will be available in white gold. Click ahead to scoop one up quick.


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