All of this would mean, then, that the collection was primed to sell out within a minutes, which it did. The sisters say it's their most "personal" and "curated" collection yet, per a release. It comes on the heels of another fashion line to come out of Calabasas: brother-in-law Kanye West's well-received Yeezy Season 5 show, which draws comparisons with the sisters' latest drop. There are enough shearling collars, Kardashian-style corset T-shirts, bodysuits, sweatpants, and clear booties to go around.
Basically, it's Kendall and Kylie's versions of everything else they already wear, but better. We've got our eyes on a pair of black jeans with a giant safety pin in place of a button (see, we told you it was cool). Ahead, check out the DropOne campaign — and brace yourself for the next drop.