H&M’s Conscious Collection Features New Sustainable Materials

H&M’s Conscious Collection Features New Sustainable Materials
H&M’s Conscious Collection Features New Sustainable Materials
Last spring, the Swedish company fulfilled all of our party dressing needs via Bionic yarn, and recycled glass, plastic, and polyester. “Getting [the collection] fashionable, getting it beautiful, getting it precious, but still making it as sustainable as possible is still a challenge I think, especially with embellishment and decorations," H&M's creative advisor, Ann-Sofie Johansson, told Refinery29 earlier last year. "But, we’ve taken big steps also — if you look at the [Conscious Exclusive collection] we first did six years ago, you can see the difference if you look at this one... You can actually see the progress, which is really nice. We keep on pushing.”

Refinery

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