'Power,' 'Woke,' & More Of The Most-Used Words In Fashion
As 2017 winds down, Lyst is taking a hard look back at the moments — and the Fashion — that defined the year. By tracking more than 100 million searches from 80 million shoppers across 120 countries, the global fashion search platform crunched the queries, page views, and sales across five million products from 12,000 designers and stores to uncover 2017's top brands (Gucci!), items (logo T-shirts), and celebrities (here’s you looking at you, Bad Gal RiRi). But Lyst wasn’t content to stop there. On Monday, the site broke down the most used fashion words of the year — and they say a lot about the world we live in.