"The concept of Jeu came from my obsession with essentials and Parisian culture," Andrews tells Refinery29. "Do you ever have the feeling like there’s a hole missing in your heart? That’s exactly how I felt before Jeu. The older I get the more appreciative I become of the simple things in life. I wanted basics, but I also wanted something special that no one else had, or as close as I could get to that. I make the basics with dead stock fabrics in limited quantities, so you’re never getting something that’s mass produced."
As for who exactly the Jeu Illimité girl is: "A Jeu girl is effortless and confident," she says. "She loves culture and life. She can wear her white button down to work or the beach. Her outfit doesn’t define her, it compliments her." And in an age when trends come and go all too quickly, Andrews just wants to make pieces you can wear forever.
If you're in the market for some new cool-girl basics (and really, who isn't?!), click ahead to get to know this brand before it really blows up — because if Andrews' other labels are any indication, Jeu will be on the likes of Emily Ratajkowski and Bella Hadid before you can say "J'adore."