The company just 16% brand awareness among Americans, compared to 76% in Canada. In the US, its fan base is concentrated in the Northeast, as is "the bulk of our investments and wholesale penetration."
Its New York City store opened late last year and Canada Goose's "primary driver of our historical growth and momentum in the U.S." has been due to its business in the Northeast. The company does say, however, "there is a large white space opportunity in other regions such as the Mid-Atlantic, Midwest and Pacific Northwest."
Watch out Portland and Chicago!