Africa's favourite brands

Africa's favourite brands
Africa's favourite brands

In the world of business, so much is caught up in a company's brand - not just its image, but its reputation and how recognisable it is in the marketplace.

The latest survey of Africa's top 100 brands has just been released.

Thebe Ikalafeng, the founder of Brand Africa - which conducts this annual study - walked Africa Business Report through the results.

BBC

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