A former Microsoft exec has advice for Facebook on dealing with public attacks

A former Microsoft exec has advice for Facebook on dealing with public attacks
A former Microsoft exec has advice for Facebook on dealing with public attacks

Former Microsoft exec Steven Sinofsky knows what Facebook is going through.

He was at the giant when it was the undisputed leader of the tech industry, and when sentiment turned against the company and everybody — from federal regulators to competitors to the press — was attacking it.

Now Facebook is going through a similar phase. A couple years ago, Mark Zuckerberg was viewed as a wonder-kid genius who had built a tech company worth hundreds of billions in less than a decade, and was making a well-studied turn into philanthropy.

Then came the 2016 presidential election. Facebook users watched as their feeds were filled with polarizing political posts, including fake news and ads, including some that the company later admitted were bought by Russians in an attempt to influence the election.

Now, the company is being forced to testify before various committees on Capitol Hill about the Russian ads, and Zuckerberg is getting raked over the coals for tone-deaf moves like showing flood-stricken Puerto Rico to demonstrate its virtual reality platform. All the while, commentators slam it for being too powerful and insufficiently apologetic, calling it one of the "Four Horsemen" or "Frightful Five."

CNBC

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