The Oscars are not just the biggest night on the Hollywood awards-season calendar, they also mark the final stage in a promotional campaign that starts around six months prior and takes a film’s stars around the globe for premieres, press conferences and film festivals. And the journey isn’t undertaken alone. Best Actress Oscar-winner Emma Stone has worked with make-up artist Rachel Goodwin on her looks for everything from the Venice Film Festival in August 2016 to the Oscars at the weekend, where she finally picked up that most coveted of prizes for La La Land.
“I've been lucky enough to have been working with Emma for 10 years now. That said, this is a really special and amazing time,” Goodwin told us following the ceremony. “The first time we worked together was for the premiere of Superbad in 2007. It’s wonderful, she is one of my favourite people on the planet.”
But how to mix up the hair and make-up enough to keep the looks different from red carpet to red carpet? For the Oscars, Goodwin used Nars products to create a warm-toned look with a velvety brick-red lip (Nars Audacious Lipstick in Mona, FYI) as the focus to complement Stone’s shimmering Givenchy gown. And it’s a look that will go down in history, with pictures making their way onto newspaper front pages within hours as Stone proudly clutched her first Academy Award.
“It’s always a collaboration with her. This time, Emma’s look was all about Thirties Hollywood glamour – her make-up was inspired by the romantic and sensual paintings by Dante Gabrielle Rossetti. It was really all about the lip and that was the focal point of the look,” Goodwin said.
For the SAG Awards it was an emerald smoky eye, for the Golden Globes it was a wash of pretty pinks, and for the London premiere of La La Land it was a Shalom-Harlow-inspired burgundy lip (Nars Audacious Lipstick in Liv) offset by perfected skin. Every outing has called for another take on red-carpet Beauty, and nobody does it quite like Stone.
“With Emma, make-up is more about expression than anything else. She has the most incredible alabaster complexion which allows colour to read especially true. I tend to be drawn to using vivid shades on her because of how it plays off of her skin tone,” Goodwin explained. “I always like to see the dress beforehand because it gives me time to consider my approach. I like to have at least two ideas to present to my client and they can choose which one speaks to them. The make-up is to complement the dress.”
Goodwin says Nars’s Lipstick in Kiss Me Stupid has been her favourite product to use of late, but also frequently opts for electric blues and sparkling greens to complement Stone’s complexion. “I think jewel tones on redheads can be remarkable,” she told us.
But, of the many, many, red-carpet looks she’s worked on with Stone, which has been her favourite?
“I think I would have to say the Venice Film Festival because it was the very first premiere of the film and it was such a special night,” she said. “The whole look was just so luminous and fun and I think it really set the tone for this whole journey.”
See a selection of the looks Goodwin has created for Stone on the La La Land press tour below.