Stand to attention: The camo print comeback is upon us

Name not pronounced 'see-air-a' like the Goodies singer. Sucker for an oversized jacket. Likes a pub.

Camo print is one trend we never thought would claw its way back into the mainstream. But lesson learnt: never doubt the full-circle power of a 90s fave.



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It's no new news that fashion's affinity with the 90s is now more prevalent than ever. Skirts and dresses over trousers have made a shock comeback, dungarees are a wardrobe mainstay and seeing denim-on-denim is now as normal as spying a pair of Stan Smiths on the front row. With that being said, it was natural to doubt camo.

Girlbands from the late-90s were decked out in the stuff, but unflattering baggy trousers and minuscule bra tops in the camo pattern (think Destiny's Child circa Survivor) swiftly got a tacky name.



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Well let it be known the utility print is resurging as a favourite with the high-profile celeb set (which we can all see the irony in considering its original purpose was for camofl-. Anyway.)

Bella Hadid was seen in a full camo print boiler suit this week, Victoria's Secret's Romee Strijd wore a Cady Heron-inspired pair of trousers at Coachella, while Rihanna rocked a similar pair months ago with filming Ocean's 8.

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LA nights ✨

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The love for all things camouflage rings true with spring summer 2017's huge utility trend. Fashion with function was all the rage on the catwalk with designers like Stella McCartney, Chloe, Vetements and Kenzo showing workwear inspired pieces, with relaxed shapes and muted shades.

Will you be embracing camo? See some of our favourite camo print pieces in the shops now...


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