People are going nuts for this £15 Primark dress (It's sold out everywhere)

Name not pronounced 'see-air-a' like the Goodies singer. Sucker for an oversized jacket. Likes a pub.

Every now and then high street stores will enjoy the success of one sell-out item, and today is Primark's day. People are obsessed with one of their £15 summer dresses, and we get it...

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Primark

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The dress in question is a blue gingham button-up midi dress with fluted sleeves and can be yours for a mere £15. But you might face a problem if they don't restock - the dress is already sold out. Savvy shoppers are already reselling the dress for double the price on eBay.

So what's the trick? Make it look designer. H&M's Vetements-copy asymmetrical cut jeans sold out last year in days, while Mango's Burberry-style snakeskin boots were an instant hit.

Primark's blue gingham dress could be Rosie Assoulin, which adds to its appeal.

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It's Primarni at its finest.

Didn't manage to get your hands on the dress? Here's 60 more pretty and chic summer dress options...

65 pretty, chic and summery dresses out now

65 pretty, chic and summery dresses out now


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