Name not pronounced 'see-air-a' like the Goodies singer. Sucker for an oversized jacket. Likes a pub.
Every now and then high street stores will enjoy the success of one sell-out item, and today is Primark's day. People are obsessed with one of their £15 summer dresses, and we get it...
The dress in question is a blue gingham button-up midi dress with fluted sleeves and can be yours for a mere £15. But you might face a problem if they don't restock - the dress is already sold out. Savvy shoppers are already reselling the dress for double the price on eBay.
So what's the trick? Make it look designer. H&M's Vetements-copy asymmetrical cut jeans sold out last year in days, while Mango's Burberry-style snakeskin boots were an instant hit.
Primark's blue gingham dress could be Rosie Assoulin, which adds to its appeal.
It's Primarni at its finest.