By Madelyn Chung
Date February 21, 2017
When Rihanna confirmed she would be launching a cosmetics line called Fenty Beauty by Rihanna, the beauty world (and her fans) went wild. But then, a year passed with no more news of the upcoming makeup line, leaving us yearning for more info (and guessing which products we could expect from the 29-year-old Bajan songstress, based on her beauty looks).
Over the weekend, it looked like the wait was finally over, with new info on Fenty Beauty released, sending the media into a tizzy.
It all started off when a (now-deleted) @fentybeautycosmetics account popped up on Instagram, declaring a holographic lipstick to be the first product launch from Fenty Beauty.
“This holographic lip color is set to be the first product released under the long-awaited makeup label Fenty Beauty by Rihanna. This product will be available to purchase at Sephora stores this fall. Stay tuned for more,” read the caption, which was used on a pic of a model from Rihanna’s Fenty x Puma spring/summer 2017 show.
The account also posted a video of the “Needed Me” singer, where she officially announced that she was working on the line, and a birthday shout out to RiRi (who turned 29 on Feb. 20th).
However, it turns out the account was created by a fan and was quickly removed from Instagram.
Fenty Beauty PR confirmed to Bustle that the only official information they could offer was the line had officially partnered with makeup artist James Vincent, who would lead the charge in the brand’s search for a Global Makeup Artist. (Vincent and Erik Soto, Global Artistry and Education senior manager for Kendo Brands, which includes Fenty Beauty, had
for the Global Makeup Artist search a few days prior.)
James Vincent and Kendo Beauty are excited to announce that the search is on to hire.... ...the GLOBAL MAKEUP ARTIST FOR FENTY BEAUTY BY RIHANNA as well as an International Fenty Beauty Artistry Team. As always, Rihanna does things differently and is looking to build a diverse team of the best artists in the business. We will be hitting three major makeup cities and hold Open Interviews to find the artist and artists whose talent, drive and personality make them the right person for the position and separate them from the pack. By opening this up the our larger makeup community we hope to build a diverse team of beauty experts who excel in the areas of artistry, elevated education, makeup experience and have an ability to best represent a brand. This non-traditional interview process levels the playing field and allows artists everywhere an opportunity and have their work seen and be considered for a global position for a dynamic new brand. Those applicants who make it through the first interview phase will be invited to a second interview at a later date and our finalists will have a chance to interview and apply makeup on Rihanna herself. To apply, bring your resume, headshot, printed copy of the application (link below), and hard copy of your three best portfolio images to one of the following locations for an on-site interview. RSVP for the city you will attend by clicking on 'Select a Date', then 'Register' on the top right hand side of the following page. Be sure you select the correct ticket for the city you are attending. RSVP Link: https://www.eventbrite.com/e/fenty-beauty-by-rihanna-global-makeup-artist-search-tickets-31819200084 Application link: https://www.surveymonkey.com/r/XZCK3B6 Very best, Jeremy Meek rebelsandoutlawsnyc.com
“Fenty Beauty has officially partnered with James Vincent, who is leading the charge on their search for a Global Makeup Artist for Fenty Beauty. This is the only official information posted from the brand since the announcement of the launch in Spring of 2016.
“Any other post and/or chatter are from fan pages that are enthusiastically awaiting the launch and are unofficial and conjecture about the launch. We are just as excited as the fans and promise the launch will be worth the wait. Stay tuned for Fall 2017,” read the statement.
Basically, RiRi and her team are going to keep us waiting (and guessing). One thing’s for sure though, Fenty Beauty by Rihanna is bound to be a hit (Rihanna does have the midas touch, after all).
So while we wait, here are a few things we hope to see from BadGalRiRi’s impending makeup line:
Full, voluminous lashes were prominent on the Fenty x Puma runway (and often seen on RiRi), so we have a pretty good feeling similar sets will be included in Rih’s beauty line. No word on whether they’ll “put themselves on,” as Rihanna once mused, but here’s hoping.
Because let’s face it, RiRi’s lit-from-within glow is highly enviable.
Bold Lip Colours…
Metallic green. Matte “smurf” blue. Glossy bloodwine. Creamy orange. Rihanna has pretty much rocked every. Single. Lip colour, and we expect to see a few iterations in her makeup line.
…And At Least One Red Lipstick
M.A.C. Riri Woo v2?
A Killer Bronzer
So we can all pretend we just came from Barbados, too.
Perfect for recreating Rihanna’s perfect cat eye.
Metallic Cream Eyeshadows
Another Rihanna classic. We anticipate a plethora of neutral shades.