Introducing: Aries' Debut Book

FASHION brands have long used collectable tomes as a way to explore an extended visual identity that exists beyond the realms of clothing. Aries - the London skate-inspired brand whose slogan T-shirts and DIY-style denim have quickly become a favourite of fashion editors and scene kids alike - are the latest to put out a publication, curated by label founders Fergus Purcell and Sofia Prantera.




Photographed by David Sims and styled by Jane How, the book - which is released today - explores the brand's references through images shot at a series of locations, ranging from a dystopian-esque office space to the bedroom of a model who wears nothing other than Aries' signature stickers. Other pages come in the form of YouTube screengrabs and fast-food menus.



Unsurprisingly for a brand that has slogans and graphics at the forefront of its aesthetic, they also feature throughout. An image of a pair of jeans wrapped in Aries' logo is the one you'll most likely find being shared on Instagram.


Take a look inside Click To Buy here:

Click To Buy is available at IDEA Books at Dover Street Market.


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