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Naomi is the digital editorial assistant of

Thursday 16 February 2017

Ah London. Once the little sister of the fashion quartet, the city has begun to emerge as a serious contender when it comes to the international scene and the spotlight has never been brighter. We might be biased, but London pretty much has all you need when it comes to a fabulous fashion-filled week. Heritage brands? Check. International power players? Check. Star-studded parties? Check. The next big names? Check. A new venue looking over the city's greatest landmarks? Check. Wanting an insider's eye? Follow these five names:



Edie Campbell

Edie's stage might now be a global one, but she's never lost sight of her London roots. Follow for the insider action, stay for the tongue-in-cheek captions and wry take on the industry.Credit Instagram/ediecampbell



Ruth Hickman

As a buyer at Selfridges and the brains behind the current Fashion East pop-up (she sits on the selection committee), Ruth has the pick of the best when it comes to selecting what she wears around town. Her style is one to be much-envied: a contemporary mix of buzzy brands and lust-worthy accessories. Follow her to see just how much fun those working at the forefront of the game do have.Credit Instagram/root_hickman



Daisy Hoppen

Daisy's PR client list reads like our perennial dream shopping list: Shrimps, Molly Goddard, Bruta, Sophie Bille Brahe, Ganni... Add the Londoner to your feed now to get first glimpse of what's next for these brands, plus keep following long after fashion week. Daisy gives great holiday snap.Credit instagram/daisy_hoppen



Julia Hobbs

As Vogue's resident experimental fashionista, Julia knows a thing or two about what's trending right now. Follow her for a glimpse into the world of a fashion editor, plus take style notes from her regular selfies. Head to her stories for the real insider goings-on.Credit instagram/juliahobbs_



Anaïs Gallagher

The London Fashion Week front row has long been an incubator for fashion's rising stars, and Anaïs's personal style has fast been gaining traction. She has a great knack of wearing contemporary looks but giving them a vintage-like appeal. Her account is as pretty as her picture-perfect pout.Credit instagram/gallagher_anais




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