#SuzyLFW: Topshop Unique - Living Up To Its Name

The World is Waiting" claimed a sweat top at the Topshop Unique show. Perhaps it should have read "millennials are waiting". For does any brand have quite this much pull on the generation which grew up with fast fashion at its fingertips?

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This chirpy, low-price brand has had its ups and downs. But for Autumn/Winter 2017 there was everything you might need, if life was divided between school and partying. Topshop doesn't really do day clothes, unless that means cuddling up inside an oversize sweater with a pattern of bold, flat flowers.

Top Shop in action

A post shared by Suzy Menkes (@suzymenkesvogue) on

A post shared by Suzy Menkes (@suzymenkesvogue) on Feb 19, 2017 at 6:47am PST

Instead, everything is more or less party wear - the short satin skirt, the longer length dress with a slit up the side, the visible bra, the fluffy shearling coat worn over what looked like a striped sweater and a pair of underpants.

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Recently, Topshop had tried to go sober with clothes that would be acceptable in the office. It does, of course, have many "grown-up" customers who can find clothes for work (and play).

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But its design team seems to do much better with party clothes, mostly separates and giving the illusion that almost everything - however bright the coral scarlet or vivid blue colours - could twin with anything else.

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London is a leader in displaying fashion as a permanent youth quake, attracting young people from across the world to its flagship store on Oxford Street. Where Kate Moss was once the Topshop poster girl, now her half sister Lottie Moss has taken over.

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The merry dance of the sparkly and (relatively) sober, of vivid colour and what can just about be described as basics, was at its best this season.

Vogue

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