As a bonus, activated charcoal is all natural!
By Fashion x Pantene
Date October 10, 2018
It has been used for eons as a purifying agent. But now this detoxifying ingredient is having a pop-culture beauty moment. It’s in everything from masks to toothpaste—and now it’s being used in shampoos and conditioners. But activated charcoal has nothing to do with the blackened residue on your barbeque grill! It is created when wood or bamboo is burned at a high temperature without oxygen, resulting in extremely porous or “activated” char that absorbs many of the molecules it comes into contact with. It’s a natural dirt magnet.
Pantene Pro-V Charcoal shampoo contains black charcoal sourced from renewable bamboo, while Pantene Pro-V Charcoal conditioner contains white charcoal from the Binchotan oak tree. The charcoal in these products collects oil and dirt, leaving the Hair feeling renewed and refreshed. The added bonus? Both of them deposit pro-vitamin B5 and antioxidants in the hair. Plus, they are free of parabens, dyes and silicones and can be used on all hair types. #purehairbliss
Here are some of the top ways to incorporate activated charcoal into your beauty routine:
The super-absorbent properties of activated charcoal make it perfect for unclogging pores. Mix one capsule of activated charcoal with two teaspoons of aloe vera gel and smooth over your face. Let dry and rinse off completely. Your skin will feel soft and smooth.
It seems counterintuitive, but gently brushing your teeth with black activated charcoal powder mixed with water is a natural whitener as it absorbs plaque and lifts stains from your teeth. Try it once every other week. You can also mix it with your toothpaste—it’s odourless, tasteless and non-toxic.
Charcoal body scrubs are great exfoliators and natural cleansers. They draw bacteria and micro-particles to the skin’s surface. Regular use leads to flawless-looking, smooth skin.
Wash & Glow
Did you know: If you go several days between washes, your hair becomes weighed down due to products like dry shampoo? The result? It changes the way your hair behaves and moves. Say bye-bye to drab, oily hair and wash your locks with products like the new Pantene Pro-V Charcoal collection. The shampoo and conditioner both contain detoxifying activated charcoal that absorbs dirt and oil. Your hair will feel soft, clean and revitalized. Photography by Daniel Harrison.Photography by Carlyle Routh. Styling by Eliza Grossman. Creative direction by Brittany Eccles. Hair, Justin German for P1M.ca. Makeup, Simone Otis for P1M.ca. Manicure, Khristinne Manuszak for P1M.ca. Fashion assistant, Katie Goodfellow. Photography assistant, Kevin Bryan. Model, Brianna Faughnan for Next Canada.
Get the best of FASHION in your inbox Thanks for signing up!
You’ll get the latest fashion, beauty and celeb news delivered right to your email Now, check your inbox to complete your subscription
We won’t ever use your email address for anything else
Want even more FASHION? Follow us on social media.