CoverGirl is Opening Its First Store Ever—In Times Square!

By Ebony Goodridge

Date June 13, 2018

As part of CoverGirl’s new era (featuring a killer cast of spokespeople, a new slogan and more), the brand just announced its plans to open its very first brick and mortar store.

Their newest venture will be located in Times Square in New York City. The brand’s current slogan, “I am what I make up” was the first step in the brand’s efforts to represent, include, and embrace everyone, regardless of race, gender, or sexuality. Recent campaigns have included Issa Rae, Massy Arias, and Ayesha Curry, creating a more varied and diverse CoverGirl family. Photography via instagram.com/covergirl

Ukonwa Ojo, SVP of Covergirl, stated, “It is our mission to show up for people wherever they are on their beauty journey, and offer them innovation and experiences that inspire them to become whatever version of themselves they want to be in the moment. At Covergirl, we believe that makeup is a powerful tool for creativity and self expression. Opening a concept store will help bring this brand purpose to life in an immersive, elevated, and multidimensional way.”

Additionally, the store will have a beauty play room, full service makeup application, on-the-go services, digital experiences and an innovative design aesthetic.

Here’s hoping the success of the NYC location will lead to a CoverGirl store opening in Canada as well.

Photography courtesy of Covergirl

Get the best of FASHION in your inbox Thanks for signing up!

You’ll get the latest fashion, beauty and celeb news delivered right to your email Now, check your inbox to complete your subscription

We won’t ever use your email address for anything else

Want even more FASHION? Follow us on social media.

FashionMagazine

Get the latest news delivered to your inbox

Follow us on social media networks

 
Zanobya Magazine