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Saturday Night Live hasn't exactly shied away from satirizing the First Family, from the portrayal of President Trump by Alec Baldwin to the "Lemonade"-inspired take on Melania by Cecily Strong. But this weekend, the writers took on First Daughter Ivanka Trump, and it's causing quite a stir.
In a faux fragrance ad, host Scarlett Johansson played a glammed up Ivanka advertising a new fragrance dubbed "Complicit." In the sketch, Ivanka glides through a gilded ballroom as a voice-over calls her out on her lack of public objection to controversial Trump policies. “A feminist. A champion. An advocate for women,” the narrator says. Meanwhile party guests look confused: “But, like, how?”
“She's a woman who knows what she wants, and knows what she's doing. Complicit," croons the narrator. “The fragrance for the woman who could stop all of this—but won't.” SNL even took a stab at Ivanka's husband Jared Kushner with an accompanying Complicit cologne for men.
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The sketch calls out a perceived hypocrisy. Ivanka's brand, from her clothing line to lifestyle site, is built on empowerment for women. She has advocated for equal pay for women during her father's campaign and presidency as well as pushing for a costly childcare tax plan. Her branding has won her a lot of praise, but more recently, some backlash (and a product boycott) for continuing to support her father despite his problematic behavior towards women, from sexual harassment allegations to that Access Hollywood tape.
The internet's reaction to the sketch has been pretty outspoken. On Twitter, many users applauded the sketch:
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Although some did not agree:
It should be noted that Ivanka's popularity is overall pretty high (in a January 2017 poll, 49 percent of voters approved of her, according to The Hill), and despite the boycott, her brand reported a spike in sales in February, according to CNBC.
What do you think of the SNL sketch?