Unless you've been living under a rock, you'll know that beauty on Instagram is, well, huge, right? Just open your homepage and you'll see endless accounts showcasing the new contouring, the new rainbow Hair or the new must-have products.
It's become the place people ignite conversations, experiment with looks and champion diversity. From self-expression (hey,
), to celebrating ageless beauty and embracing all shapes and sizes - it really is kind of amazing. Below, we've listed some of the trailblazers at the forefront of it. You'll want to click follow immediately.
London-based, Jay and Tri, protest against the chemical straightening of women’s Afro-Caribbean hair through their campaign - 'More than just Hair'. Posting regularly on Instagram and appearing on YouTube and various podcasts, these two are all about embracing the natural you.
Instagram / @curltureuk
Creator of @HappyFroday and "pro-fro" campaigner, Teen Nia, launched her account after she embraced her natural hair and wanted other teens and women to do the same thing. She just happens to have some kick-ass outfits you're going to want to copy immediately too...
Instagram / @frogirlginny
If you ever need rainbow hair inspiration look no further than DJ and lifestyle Instagrammer, Zoe London. Challenging beauty standards, she will inspire you to push boundaries and experiment with your look. We love.
Instagram / @zoelondondj
Suzi is self-described former chain-smoking, hard-drinking reporter and TV presenter. Following the death of her mother she started her Alternative Ageing to encourage men and women to age stylishly and healthily, and we're totally on board.
Instagram / @alternativeageing
Rachel Anderson was born with a port wine stain birthmark, and says she never felt truly comfortable in her own skin until she was 23 years old. This inspired her to create the the Beautifully Marked group, which works to support people with large birthmarks.
Instagram / @beautifully_marked_
Georgina Horne campaigns for brands and shops to stock bigger bra sizes. Georgina uses social media to try and help women find bras and clothes that fit, to ultimately make them feel more confident and have a happy, healthy body image. Amen to that.
Instagram / @fullerfigurefullerbust
Danielle empowers women to feel beautiful whatever their size. With over 80 thousand followers, she has become a figure head for body confidence and has starred in the new Nike Plus Size campaign.
Instagram / @daniellevanier