M.A.C’s Latest Collection Blends and Athleisure

mac work it out

By Madelyn Chung

Date February 17, 2017

’s athleisure trend just doesn’t seem to die.

Not that it’s a bad thing — we’d choose a pair of killer kicks and a chic crop top and legging combo a la Gigi Hadid over a skintight dress and heels any day.

And now, brands are looking to incorporate this athletic aesthetic into their products, proving that athleisure isn’t going anywhere any time soon.

M.A.C Cosmetics is the latest beauty giant to hop on the athleisure beauty train, with their new collection inspired “the art of fitness” called “Work It Out.” Launching March 2nd, the 39-piece limited-edition line will include longwear formulas in bold, bright neon hues (think highlighter yellow mascara, fuchsia gel-like gloss and cobalt blue eye pencils), along with a few neutral shades for the faint of heart.

Of course, the names of the products add to the fitness vibes: No Pain No Gain, Flex Appeal, Sixxx Pack and Hottie With a Body are just a few examples of the cheeky monikers.

And while the makeup isn’t necessarily meant to be worn while working out (it’s all aesthetic, people), the collection does include three miniature-sized versions of M.A.C’s Prep + Prime Fix sprays in three new scents: coconut, lavender and rose — all perfect for throwing into your gym bag for a post-workout pick-me-up and refresh.

M.A.C. isn’t the only beauty brand touting products with a fitness-focus. Tarte Cosmetics released its Athleisure collection last year, while skincare brand Yuni calls itself the “first beauty brand inspired by the athleisure movement.” And unlike M.A.C.’s collection, these brands’ products are actually meant for the gym.

So, whether we like it or not, athleisure beauty really is a thing. But at least wearing makeup to the gym isn’t as much as a faux pas as it used to be.

Check out more athleisure beauty brands below.

 

Released last December, Tarte’s Athleisure line features all the essentials you need in your gym bag, including a sweatproof mascara, sweat-resistant highlighting moisturizer, eye makeup remover wipes and more.

Meant to take you “from barre to the bar,” Sweat Cosmetics sells water- and sweat-proof mineral makeup with SPF.

Created for yogis, Yuni is “mindful beauty for an active life.” Its natural products include shower wipes, muscle recovery gel and no-rinse body cleansing foam.

Beauty retailer Birchbox launched its second in-house line, Arrow, which was designed for an “active lifestyle.” Its products include an aluminum-free deodorant, a cooling cheek tint and waterproof eyeliner.

Eyeko Sport Waterproof Mascara

($26, eyeko.com)

This waterproof, sweat-proof and smudge-proof mascara is said to be able to last even the sweatiest of workouts. Plus, its fibre-enhanced formula will add major volume to your lashes.

 

Photography by MAC Cosmetics

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