A groundbreaking new study has found that healthy food is cheaper than junk food.
The Institute of Economic Affairs (IEA) has found that on average healthier foods have a smaller fee than their unhealthy counterparts - something that will undermine the argument that obesity is often directly caused by economic deprivation.
The IEA looked at 78 common food and drink items sold at Asda and Tesco and found that their healthier equivalents were actually cheaper.What counts towards my 10-a-day?
What counts towards my 10-a-day?
When measured by edible weight, many fruits and vegetables are available for less than £2.00 per kilogramme. In comparison, the cheapest ready meals, chocolate, crisps and bacon cost over £3 per kilogramme.
Bad luck if you're a McDonalds fan too. The scientists also discovered that the £1 you spend on a cheeseburger could buy a kilo of sweet potatoes, two kilos of carrots, or 10 apples. This means that the recommended ten pieces of fruit and vegetables a day could cost as little as 60p.
According to a YouGov survey released earlier this year, nearly 70 per cent of British households, said they find healthy food and drinks more expensive when compared to other products. It seems they just need to look a little harder.How to shop smarter at the supermarket
How to shop smarter at the supermarket
Chris Snowdon, the report's author and head of lifestyle economics at the IEA, commented: "A nutritious diet that meets government recommendations is more affordable than ever. Given the relatively high cost of junk food, it is unlikely that taxing unhealthy food or subsidising healthy food would change people's eating habits. Instead, it would transfer wealth from the poor to the rich."