No wonder the fashion world is also celebrating the natural — and surprisingly versatile — look. Faux freckles have been popping up on the runways to complement the no-makeup effect, and were used as a strategy to play down dramatic flourishes. “Freckles make everything else you do, whether it’s a lip or strong feline eye, look a bit more effortless,” says Hannah Murray, a makeup artist and Topshop beauty consultant.
And while sun-kissed spots are trending, makeup tricks to make them shine have been a little less forthcoming. (Hey, it wasn’t so long again when freckles were erased with full-coverage makeup or Photoshop.) Luckily, that’s about to change! Read on for some expert-approved methods to enhance your skin while maintaining your beauty marks. And, if you don’t have freckles but wish you did, keep reading. There’s a crazy-easy trick to fake 'em here for you, too.