The entire MatteTrance collection is filled with personal touches. Three of the nine shades are named after some of McGrath's model muses: Omi is a deep nude shade inspired by Naomi Campbell; Elson is a bright red that pays homage to Karen Elson; and McMenamy is a reddish-brown named after Kristen McMenamy. Obsessed, a vivid orange, is because "I'm always obsessed," McGrath tells us. And 1995, a beige-y nude? "It was just a major year for me," McGrath coyly explains.
But even though MatteTrance lipsticks are named after supermodels, they're designed with everyone in mind. The shades span the rainbow, flattering light and dark Skin tones alike (at the launch event, the makeup artist proved it by showing a diverse group of models wearing 'em), and feel amazing on. McGrath describes them as matte, but with the feel of a satin and the look of a velvet.
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Photo courtesy of Pat McGrath.