It's true. The company just pulled a Beyoncé, announcing the news of the launch on social media without any teasers or previous promotion. As for the formulation, it looks like Tarte is taking our love of its powder highlighters and turning it into liquid form. If you’re familiar with the former, you know the Amazonian Clay 12-Hour Highlighters are as smooth as non-fat butter and stick to your cheekbones like glue. But there are some people in this world who find powder too drying, which is where the cream formulas step in. The two shades include Exposed (the brand’s classic nude) and Sparkler (a rose gold shimmer).
Both highlighters are available starting today on the company's website for $29 — just one dollar more than the original powder formulations. We suggest you get them now, or Tarte’s Instagram fans will beat you to the punch.
Tarte Tarteist Pro Glow Liquid Highlighter, $29, available at Tarte.