But only one of them is serving as the inspiration behind a brilliant new Lush product, revealed by the brand at its UK summit this month. It’s called Yuge, and it’s a volumizing hot-oil Hair treatment being tested at the company lab as we speak. No word yet on whether it's compatible with Propecia.
Although the guest star of the summit was what Lush describes in a press release as “an orange-faced, tiny-handed man,” Yuge allegedly only refers to the function of the product. And no, it's not orange; the innovative new conditioning formula comes in the form of a bright blue hexagon on a popsicle stick, as adorable and inherently Instagrammable as the rest of the brand’s offerings.
Back to the beauty products: Yuge, along with the four other hot-oil treatments currently being tested (on humans!) for feedback, will likely see a UK launch once approved, but North America will have to wait a little while longer. If you’re dying to get your tiny hands on the masks ASAP, then now’s the time to let Lush know how you feel. Might we suggest Twitter as the perfect platform for making your voice heard across the world?