For so long, the beauty sections at our favorite clothing stores were sparse and sad-looking. We got in the habit of skipping right over them and heading to Sephora, Ulta, or the drugstore for our lipstick and moisturizer. Then, in the last couple of years, there was a transformation.
Today, the bohemian brand launched its own exclusive skin-care line in collaboration with Susie Wang, founder of 100% Pure. It's called Puristry — a play on purity and chemistry — and it focuses on USDA-certified organic ingredients you can pronounce with powerful results.
Click ahead to check out the six-piece line. Like everything else in the store, be prepared to want it right now.