Update 8/10/18 1:00 PM:
Becca Cosmetics has responded to the backlash by posting a new photo on their social media page. The caption reads, "Thanks to everyone who shared feedback on our recent arm swatch image, we hear you and want you to know that we remain committed to continually representing our inclusive BECCA Beauties. " They continued, "To demonstrate this commitment, we’ve re-shot with real girls from the BECCA office."
People responding to the post didn't feel like this did enough to address the issue with many pointing out that it shouldn't have happened in the first place.
Becca Cosmetics still has not respoded to Teen Vogue's request for comment.
Becca Cosmetics is currently in hot water after being accused of blackface.
On August 8, Twitter user @xfarahalyx
, tweeted a screencap of the brand's new Skin Love Weightless Blur Foundation, swatched on what is meant to be four arms of varying skin tones. Yet the palms of the models with the darker skin tones appear to directly match the rest of the arm, when naturally, palms have a bit of natural skin tone variation. "So did Becca cosmetics really refuse to hire black women for these swatches? they just edited a white hand darker?" Farah tweeted. "Look at the two darker hand’s palms." In a tweet reply, she added, "Sometimes I wonder if these people have actually met a black or brown person in their lives."
so did becca cosmetics really refuse to hire black women for these swatches? they just edited a white hand darker? look at the two darker hand’s palms. pic.twitter.com/GROoMYBQUx— Farah | فرح (@xfarahalyx) August 8, 2018
Another user illustrated the fact that black and brown people often have palms that are lighter than the rest of their arm by tweeting an image of multiple swatches on a model whose skin tone varies the second her wrist ends and her palm begins. (The brand
the same photo on August 1.)
Many other users quickly chimed in with replies expressing their frustration with the brand.
wrote, "We really gotta stop supporting problematic brands. I'm sure after they get called out for their sh*t they gon do some damage control and just go back to being fake inclusive!" Another
we really gotta stop supporting problematic brands. im sure after they get called out for their shit they gon do some damage control and just go back to being fake inclusive!— 💫🍀 (@i_aim_tyga) August 8, 2018
, "Not only is this an issue of race but if you’re editing the color to match your swatches, I’d say that’s a little a lot like being dishonest about how well your products match different skin colors."
Not only is this an issue of race but if you’re editing the color to match your swatches, I’d say that’s a little a lot like being dishonest about how well your products match different skin colors.— scott walker's bald spot (@shannityparody) August 8, 2018
Users accused the brand of using the same model for all four swatch arms, which means that they believe one model’s skin tone may have been edited at least three times.. One user
, "It's literally the same arm, all four of them are the same arm so they even edited the medium girl." Another user https://twitter.com/amberwontsaveu/status/1027166236734644224,"How little does she interact with tan/dark people to not realize our palms aren’t our skin tone omg this is so embarrassing."
it's literally the same arm, all four of them are the same arm so they even edited the medium girl hahahahaha— 𝖕𝖊𝖆𝖈𝖍𝖈𝖆𝖎𝖙 (@peachcait_) August 8, 2018
Teen Vogue has reached out to Becca for comment and will update this story as more information becomes available.
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