Like many Black girls, Waveney Pierre-Antoine has a sensitive spot for her Hair. After taking out her braids a few years ago, she was "unimpressed with the proportion of her hair to the size of her head," she tells Refinery29. So she headed to a local salon with a look in mind and a photo in her hand. Sadly, she and her stylist had creative differences in the chair.
"People try to put coily hair in a curly box," she explains. "That's where the difficulty lies. But if you go with where your hair is supposed to be, it becomes simple. We want our shoppers to embrace the humidity. People always get scared that their hair will shrink up or turn into an Afro. There's nothing wrong with that! You're going to end up with a 'fro at the end of the day anyway."
In fact, that's what Koil's aim is. They want customers to love their hair — and themselves — without having to fight with their texture every day. "You put on a little tinted moisturizer for glow sometimes, right?" Waveney reasons. "But you still love the skin you're in. Maybe a girl wants her 'fro to be a little bit fluffier and bigger, and that's fine. But at the very core, we want our girl to love her base self." We can get behind that.