Creating a new lip balm flavor really is a science. When the team was making the Dr. Pepper Lip Smackers flavor, they used gas chromatographs and mass spectrometers to examine the drink's ingredients.
Many brands only use basic fruits that produce essential oils because creating the scent to match a food or drink is not always straightforward. Lip Smackers had to get creative with Strawberry Shortcake, for example, because there's no strawberry essential oil. And guacamole was impossible, since the dip gets so much of its distinct taste from its texture.
The hardest part, though, may be not eating the lip balms. Because the makeup's smell is so enticing, Aispuro leaves sweets in her office so she and her coworkers don't cave, she said. "Having a bunch of candy around helps quell any urge to munch on a Smacker."