If you aren't aware of Clarke's reputation, a brief overview of her clientele is enough to tell you how much she can be trusted with color, and by whom. Kate Winslet and Cate Blanchett have spent time in Clarke's chair since 2000, with Clarke flying worldwide to adjust the actresses' shades and tones for work and red-carpet appearances. Madonna, Carey Mulligan, Margot Robbie, and Sienna Miller all credit Clarke for their color maintenance, and none other than Kate Moss has been a loyal client since the '90s. Her customers span industries of entertainment and finance, media and modeling, who all come back to Clarke time and time again.
"I'm best known as 'the queen of blondes,' but that's just a small part of my work. I love coloring red, brunette, pink..." Clarke explains. "I do a lot of styling for red carpets and collaborate with actresses' stylists and makeup artists. I think it's important to be versatile."
And if that list isn't enough of a guarantee that the Margaret Street salon will be this year's buzziest Hair hangout, you can bet that Clarke's "handpicked hair squad" will back it up. "The team is really important to me, and I’ve got colorists and stylists that I’ve worked with for a long time that have great skills in different fields," she tells Refinery29. "For instance, I have the amazing Jessie, who is the best in town for all the film work we work on, while Shannon is a cool girl if you want a pink, bleach, or just complete change. John is my glam boy for our red carpet looks, and I trust Francesca and Carmel with any of my celebrity clients. Francesca even stepped in for me when Kate Winslet needed a red carpet hairdo — I trust all my team who I think are the best in town."
In terms of which trends and movements we'll be seeing from Clarke in 2018, she's thrilled about the return of... the haircut. "It's great because it's been all about growing hair out for too long," she says. "The blunt cut is still a big trend, but it will get more extreme this year, pairing it with a bob and blunt bangs." Can such an extreme cut be for everyone? "It can feel like a scary one to have, and is definitely a strong look, but can be really flattering and interesting if done right."
For color, she sees a move into warmer tones. "Golden sunsets or experimenting with copper — either through balayage or as a block, uniform tint, generally, warmer colors are making a comeback over traditional ashy shades. They're more flattering, too," she says. "I'll match with a gloss treatment for a super luxe look."
When Clarke predicts a trend, we listen. No doubt John Frieda's Margaret Street salon will draw England's finest celebrities and influencers alike, all after Clarke and her team's Midas touch. Time to book an appointment, stat... for whenever it is that you can manage to get one.