That’s right. Starting on March 6, you will be able to shop a massive selection of Korean Beauty — in the form of 24 products and six brands, to be exact — at Ulta stores and on its website. And while this isn't the first time the retailer has offered K-beauty products to customers (Tony Moly, MISSHA, and Skin Food have been sold at Ulta for about a year now), this is considered its biggest yet. But you won't find any gimmicky snail mucus masks or Snapchat filter blurring creams. Sarah Chung, founder and chief executive officer of Landing International, the company that worked with Ulta to curate the collection, told the LA Times that the intention was more about creating something special for customers and fans.